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Innovation Strategy Explored : Innovation Orientation's Strategy Preconditions and Market Performance Outcomes

Title data

Bouncken, Ricarda B. ; Koch, Michael ; Teichert, Thorsten:
Innovation Strategy Explored : Innovation Orientation's Strategy Preconditions and Market Performance Outcomes.
In: Zeitschrift für Betriebswirtschaft : Special Issue. (2007) . - pp. 19-43.
ISSN 0044-2372

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Innovation
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: No
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 15 Apr 2015 09:28
Last Modified: 24 Sep 2015 12:36
URI: https://eref.uni-bayreuth.de/id/eprint/10299