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Standardization and individualization strategies of hotels brands : Their match to quality management in Germany

Title data

Bouncken, Ricarda B. ; Pick, Constanze ; Hipp, Christiane:
Standardization and individualization strategies of hotels brands : Their match to quality management in Germany.
In: The Journal of Hospitality & Leisure Marketing. Vol. 13 (2006) Issue 3-4 . - pp. 29-51.
ISSN 1541-0897
DOI: https://doi.org/10.1300/J150v13n03_03

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Item Type: Article in a journal
Refereed: Yes
Keywords: Strategie
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: No
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 15 Apr 2015 11:18
Last Modified: 15 Apr 2015 11:18
URI: https://eref.uni-bayreuth.de/id/eprint/10324