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Digesting food information : a focus group-based typology on the ways in which consumers process food information

Title data

Held, Johanna ; Germelmann, Claas Christian:
Digesting food information : a focus group-based typology on the ways in which consumers process food information.
In: Hunter, Gary ; Steenburgh, Tom (ed.): AMA Winter Educators' Conference Proceedings 2014 : Engaging customers. - Chicago : American Marketing Association , 2014 . - C-11-C-15 . - (AMA Educators Proceedings ; 25 )
ISBN 978-1-63266-588-1

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Apr 2016 13:09
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/11527