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Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale : The Case of Ray-Ban Virtual Mirror

Title data

Rese, Alexandra ; Pantano, Eleonora ; Baier, Daniel:
Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale : The Case of Ray-Ban Virtual Mirror.
2015
Event: 22nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2015) , 27.-30.07.2015 , Montreal, Canada.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 May 2015 06:11
Last Modified: 04 Sep 2015 07:21
URI: https://eref.uni-bayreuth.de/id/eprint/11839