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Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale : The Case of IKEA

Title data

Baier, Daniel ; Rese, Alexandra ; Schreiber, Stefanie:
Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale : The Case of IKEA.
In: Pantano, Eleonora (ed.): Successful Technological Integration for Competitive Advantage in Retail Settings. - Hershey PA : IGI Global , 2015 . - pp. 168-189
ISBN 9781466682979
DOI: https://doi.org/10.4018/978-1-4666-8297-9.ch008

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 May 2015 06:30
Last Modified: 04 Sep 2015 09:49
URI: https://eref.uni-bayreuth.de/id/eprint/11842