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Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis

Title data

Sänn, Alexander ; Baier, Daniel:
Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis.
In: The R&D Management Conference 2012 May 23-25, 2012, Grenoble – France, Creating & Capturing Value through R&D Management and Innovation, book of abstracts. - Grenoble , 2012
ISBN 978-0-9559367-4-6

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 May 2015 08:45
Last Modified: 15 May 2015 08:45
URI: https://eref.uni-bayreuth.de/id/eprint/13484