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Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements

Title data

Sänn, Alexander ; Ni, Ming:
Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements.
In: Proceedings of the 15th General Online Research Conference. - Hürth : DGOF , 2013 . - p. 49
ISBN 978-3-9815106-1-4

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 May 2015 08:35
Last Modified: 15 May 2015 08:35
URI: https://eref.uni-bayreuth.de/id/eprint/13486