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Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews

Title data

Popp, Bastian ; Horbel, Chris ; Wilson, Bradley:
Tell Me Who You Are! The Effectiveness of Personalising Online Customer Reviews.
2015
Event: 44th Annual Conference of the European Marketing Academy (EMAC 2015) , 26.-29.05.2015 , Leuven, Belgien.
(Conference item: Conference , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 May 2015 08:26
Last Modified: 28 May 2015 08:26
URI: https://eref.uni-bayreuth.de/id/eprint/14393