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The sport value framework : a new fundamental logic for analyses in sport management

Title data

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
The sport value framework : a new fundamental logic for analyses in sport management.
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , 2012 , Aalborg, Denmark.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Keywords: sport value framework; value co-creation; service-dominant logic; sport
management; sport marketing
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 27 Feb 2014 10:50
Last Modified: 20 Feb 2019 08:25
URI: https://eref.uni-bayreuth.de/id/eprint/161