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I Give My Blood and Co-Create Value : Value Propositions in a Non-Profit Context

Title data

Horbel, Chris ; Woratschek, Herbert:
I Give My Blood and Co-Create Value : Value Propositions in a Non-Profit Context.
2010
Event: 18th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2010 , Henley-on-Thames, UK.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jul 2015 08:49
Last Modified: 29 Jul 2015 08:49
URI: https://eref.uni-bayreuth.de/id/eprint/17206