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Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Comparative Analysis of Basketball Fans in the United States of America and Germany

Title data

Ströbel, Tim ; Woratschek, Herbert ; O'Reilly, Norm ; Durchholz, Christian:
Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Comparative Analysis of Basketball Fans in the United States of America and Germany.
2015
Event: 23rd European Association of Sport Management Conference , 09.-12.09.2015 , Dublin, Ireland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Sep 2015 06:53
Last Modified: 17 Sep 2015 06:53
URI: https://eref.uni-bayreuth.de/id/eprint/19442