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Social Media-basierte Anti-Brand Communities im Sport – Charakteristika und Relevanz für Sportmarken und Sponsoren

Title data

Popp, Bastian ; Germelmann, Claas Christian ; Jung, Benjamin:
Social Media-basierte Anti-Brand Communities im Sport – Charakteristika und Relevanz für Sportmarken und Sponsoren.
2015
Event: 18. Workshop Dienstleistungsmarketing , 26.-28.02.2015 , Berlin, Deutschland.
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Sep 2015 11:27
Last Modified: 23 Sep 2015 11:27
URI: https://eref.uni-bayreuth.de/id/eprint/19500