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Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG

Title data

Jung, Benjamin ; Popp, Bastian ; Germelmann, Claas Christian:
Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG.
2013
Event: 7th International Research Days on Marketing Communications , 18.-19.04.2013 , Wolfsburg, Deutschland.
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Sep 2015 11:20
Last Modified: 23 Sep 2015 11:20
URI: https://eref.uni-bayreuth.de/id/eprint/19503