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Der Einfluss des Preisgünstigkeitsurteils und der Markenidentifikation auf die Service-Profit Chain

Title data

Popp, Bastian:
Der Einfluss des Preisgünstigkeitsurteils und der Markenidentifikation auf die Service-Profit Chain.
2012
Event: 16. Workshop Dienstleistungsmarketing , 22.-24.03.2012 , Kaiserslautern, Deutschland.
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Sep 2015 11:17
Last Modified: 23 Sep 2015 11:17
URI: https://eref.uni-bayreuth.de/id/eprint/19504