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Gaining and Retaining Customers through Brands and Brand Communities - Satisfaction or Identification as Key Drivers?

Title data

Popp, Bastian ; Woratschek, Herbert:
Gaining and Retaining Customers through Brands and Brand Communities - Satisfaction or Identification as Key Drivers?
2011
Event: 40th European Marketing Academy Conference (EMAC) , May 24-27, 2011 , Ljubljana, Slovenia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 08:49
Last Modified: 06 Nov 2014 11:43
URI: https://eref.uni-bayreuth.de/id/eprint/2164