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The importance of social interactions in virtual brand communities for retaining customers and inducing WOM

Title data

Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris:
The importance of social interactions in virtual brand communities for retaining customers and inducing WOM.
2011
Event: 19th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2011 , Rochester, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 13:46
Last Modified: 28 Aug 2014 09:08
URI: https://eref.uni-bayreuth.de/id/eprint/2167