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"Once the club, always the club!" : football fans as brand communities?

Title data

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
"Once the club, always the club!" : football fans as brand communities?
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM) , 2008 , Heidelberg, Germany.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 13:14
Last Modified: 28 Aug 2014 09:31
URI: https://eref.uni-bayreuth.de/id/eprint/2174