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A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?

Title data

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
In: Sport Marketing Europe. (2007) Issue 3 . - pp. 26-31.

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 09:12
Last Modified: 05 Feb 2015 13:12
URI: https://eref.uni-bayreuth.de/id/eprint/2194