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Brand equity models in sports : rainsing the bar for an adequate methodological approach

Title data

Woratschek, Herbert ; Ströbel, Tim:
Brand equity models in sports : rainsing the bar for an adequate methodological approach.
2008
Event: 14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ) , Perth, Australia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 10:20
Last Modified: 28 Aug 2014 09:24
URI: https://eref.uni-bayreuth.de/id/eprint/2206