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Mikrogeographische Marktsegmentierung

Title data

Martin, Michael:
Mikrogeographische Marktsegmentierung.
Wiesbaden : Dt. Univ.-Verl. , 1992
ISBN 3-8244-0124-X
( Doctoral thesis, 1991 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Lebensstil; Marktanalyse; Marktsegmentierung; Mikrogeografie; Sozialgeografie; Verbraucherverhalten; Wahrnehmungsgeografie
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Jan 2016 09:07
Last Modified: 19 Jan 2016 09:07
URI: https://eref.uni-bayreuth.de/id/eprint/26775