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Kommunikations-Management : theoretische Bestandsaufnahme und Ansätze zur Weiterentwicklung

Title data

Börner, Anne:
Kommunikations-Management : theoretische Bestandsaufnahme und Ansätze zur Weiterentwicklung.
Bayreuth : REA-Verl. Managementforschung , 1998 . - 267 p. - (Schriften zu Organisation und Personal ; 11 )
ISBN 3-928016-13-X
( Doctoral thesis, 1997 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Further data

Item Type: Doctoral thesis
Keywords: Kommunikation; Kommunikationspolitik; Unternehmen
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
300 Social sciences > 380 Commerce, communications, transportation
Date Deposited: 27 Jan 2016 13:18
Last Modified: 27 Jan 2016 13:18
URI: https://eref.uni-bayreuth.de/id/eprint/27451