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Service Transition in the Automotive Industry

Title data

Kessler, Tim ; Stephan, Michael:
Service Transition in the Automotive Industry.
In: Journal of Automotive Technology and Management. Vol. 13 (2013) Issue 3 . - pp. 237-256.
ISSN 1470-9511 ; 1741-5012

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Abstract in another language

Service transition has found its way into the automotive industry in recent years. However, the comparison with the mechanical engineering industry reveals that the service business of the automotive industry is still at the beginning. We raise the questions of why automotive companies increasingly diversify into services and if they have any advantages compared to other firms. To answer these questions we investigate the changing business environment in the automotive industry and take a closer look at general characteristics and advantages of services as compared with manufacturing activities. In the paper, we develop a process model of service diversification on the theoretical grounds of the resource-based view of the firm. The process model aims to explain the service transition process in the automotive industry. In the case study of BMW, a corporate strategic approach to becoming an integrated mobility provider is presented and analysed.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: service transition; automobile industry; mechanical engineering; diversification; services; automotive business environment; automotive manufacturing; resource-based view; corporate strategy; integrated mobility provider.
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology > Junior Professorship International Management of Technology - Juniorprof. Dr. Tim Kessler
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 02 Dec 2013 11:03
Last Modified: 02 Dec 2013 11:03
URI: https://eref.uni-bayreuth.de/id/eprint/28