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Conceptualizing the Dynamic and Iterative Nature of Customer Engagement

Title data

Fehrer, Julia ; Germelmann, Claas Christian ; Woratschek, Herbert:
Conceptualizing the Dynamic and Iterative Nature of Customer Engagement.
2014
Event: 43th European Marketing Academy Conference (EMAC) , 03.-06. June 2014 , Valencia.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Profile Fields > Emerging Fields > Food and Health Sciences
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Sep 2014 14:10
Last Modified: 15 May 2017 11:53
URI: https://eref.uni-bayreuth.de/id/eprint/2990