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Arousal As a Driving Force for Decision-Making - Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale

Title data

Groeppel-Klein, Andrea ; Germelmann, Claas Christian ; Domke, Anja ; Woratschek, Herbert:
Arousal As a Driving Force for Decision-Making - Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale.
In: Advances in Consumer Research. Vol. 32 (2005) . - pp. 429-430.
ISSN 0098-9258

Official URL: Volltext

Abstract in another language

Presents the authors' discussion of the studies they conducted concerning arousal as a driving force for decision-making. Definition of tonic arousal; Differences between non-buying and routinized decision-making with regard to frequency; Examination of the value-for-money ratio of computer hardware offers.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Oct 2014 14:16
Last Modified: 16 Sep 2016 09:03
URI: https://eref.uni-bayreuth.de/id/eprint/3089