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In-game advertising : A study on the effectiveness of advertisements in video games using eye-tracking analysis

Title data

Sänn, Alexander ; Strese, Daniel:
In-game advertising : A study on the effectiveness of advertisements in video games using eye-tracking analysis.
2015
Event: French-Austrian-German Workshop on Consumer Behaviour , 26.-27.11.2015 , Bayreuth.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Mar 2016 08:17
Last Modified: 29 Nov 2016 06:20
URI: https://eref.uni-bayreuth.de/id/eprint/31675