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"Aktivierung", "Attitude Survey", "Behaviourally Anchored Rating Scales", "Behavioural Observation Scales", "Brand", "Habitualisierung", "Habituation", "Medienpersönlichkeiten"

Title data

Germelmann, Claas Christian:
"Aktivierung", "Attitude Survey", "Behaviourally Anchored Rating Scales", "Behavioural Observation Scales", "Brand", "Habitualisierung", "Habituation", "Medienpersönlichkeiten".
In: Scholz, Christian (ed.): Vahlens Großes Personallexikon. - München : Vahlen , 2010
ISBN 978-3-8006-3750-8

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Apr 2016 11:40
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/32163