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The Role of Cultural Dimensions in the Acceptance of of Augmented Reality in Retailing

Title data

Rese, Alexandra ; Pantano, Eleonora ; Baier, Daniel:
The Role of Cultural Dimensions in the Acceptance of of Augmented Reality in Retailing.
2015
Event: European Conference on Data Analysis (ECDA 2015) , 2.-4. Sept. 2015 , Colchester.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Apr 2016 07:07
Last Modified: 19 Apr 2016 07:07
URI: https://eref.uni-bayreuth.de/id/eprint/32223