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Measuring the Acceptance of New Technologies in Marketing : Surveys vs. Online Reviews

Title data

Baier, Daniel ; Rese, Alexandra ; Schreiber, Stefanie:
Measuring the Acceptance of New Technologies in Marketing : Surveys vs. Online Reviews.
2015
Event: European Conference on Data Analysis (ECDA 2015) , 2.-4. Sept. 2015 , Colchester.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Apr 2016 07:11
Last Modified: 19 Apr 2016 07:11
URI: https://eref.uni-bayreuth.de/id/eprint/32224