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Engagement Patterns Bridging Service-Dominant Logic and Platform Business Models

Title data

Fehrer, Julia ; Woratschek, Herbert:
Engagement Patterns Bridging Service-Dominant Logic and Platform Business Models.
2016
Event: 45th European Marketing Academy Conference (EMAC) , 24.-27. Mai 2016 , Oslo, Norway.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jun 2016 06:10
Last Modified: 29 Jun 2016 06:10
URI: https://eref.uni-bayreuth.de/id/eprint/33081