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Contextualizing SDL with Engagement Patterns using a Microfoundational Approach

Title data

Fehrer, Julia ; Woratschek, Herbert ; Brodie, Roderick J.:
Contextualizing SDL with Engagement Patterns using a Microfoundational Approach.
2016
Event: 5th Forum of Markets and Marketing (FMM) , 12.-16. Juni 2016 , Venice, Italy.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jun 2016 06:20
Last Modified: 29 Jun 2016 06:20
URI: https://eref.uni-bayreuth.de/id/eprint/33084