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How Digitization Affects Mobility and the Business Models of Automotive OEMs

Title data

Kessler, Tim ; Buck, Christoph:
How Digitization Affects Mobility and the Business Models of Automotive OEMs.
In: Khare, Anshuman ; Stewart, Brian ; Schatz, Rod (ed.): Phantom Ex Machina : Digital Disruption’s Role in Business Model Transformation. - Cham, Schweiz : Springer , 2017 . - pp. 107-118
ISBN 978-3-319-44468-0
DOI: https://doi.org/10.1007/978-3-319-44468-0_7

Abstract in another language

Digitalization has affected almost every industry during the past decade. The unprecedented pace at which digital technologies spread and penetrate society, individual life, and business specifically puts mature companies at risk. Within the automotive industry, digitization brings new players to the table, shifts the technological focus from physical to IT, enables customers to bring in their changing understanding of mobility, and makes them an ever more valuable source of information. Moreover, digitization affects the value creation process and emphasizes the importance of multilateral cross-company cooperations. This is also hightlighted by the fact that most automotive companies currently lack the necessary compentences to succeed in an increasingly software- and IT-dominated environment. The companies BMW, Porsche, and Tesla serve as examples for how car manufacturers deal with the digitization challenge and how they adapt their technological and service portfolio accordingly. We seek to enrich the understanding of how the rise of digital and networked technologies affects the business and business models of car manufacturers and provide suggestions on how they should react to turn these disruptive forces into business advantage. In this context we take a look at how automotive OEMs can integrate themselves into digital business models and mobility concepts of the future.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Automotive; Mobility; Digitization; Business model
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII > Chair Business Administration VII - Univ.-Prof. Dr. Torsten Eymann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology > Junior Professorship International Management of Technology - Juniorprof. Dr. Tim Kessler
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Research Institutions
Research Institutions > Affiliated Institutes
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works
000 Computer Science, information, general works > 000 Generalities, Science
300 Social sciences > 330 Economics
Date Deposited: 31 Oct 2016 10:56
Last Modified: 19 Jul 2018 08:53
URI: https://eref.uni-bayreuth.de/id/eprint/35028