Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction

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Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
In: Journal of Retailing and Consumer Services. Bd. 35 (2017) . - S. 46-56.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2016.11.006

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