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Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction

Title data

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
In: Journal of Retailing and Consumer Services. Vol. 35 (March 2017) . - pp. 46-56.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2016.11.006

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Item Type: Article in a journal
Refereed: Yes
Keywords: brands; brand communities; identification; satisfaction; consumers' relationships
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Dec 2016 22:00
Last Modified: 05 Mar 2018 13:30
URI: https://eref.uni-bayreuth.de/id/eprint/35567