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The Preference-Driven Lead User Method for New Product Development : a Comprehensive Way to Stimulate Innovations with Internal and External Sources

Title data

Sänn, Alexander:
The Preference-Driven Lead User Method for New Product Development : a Comprehensive Way to Stimulate Innovations with Internal and External Sources.
Wiesbaden : Springer Fachmedien , 2017 . - XXII, 235 p. 20 illus p.
ISBN 978-3-658-17263-3
( Doctoral thesis, 2015 , Brandenburgische Technische Universität Cottbus-Senftenberg)
DOI: https://doi.org/10.1007/978-3-658-17263-3

Further data

Item Type: Doctoral thesis
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 13 Mar 2017 07:08
Last Modified: 13 Mar 2017 07:08
URI: https://eref.uni-bayreuth.de/id/eprint/36436