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Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets

Title data

Pantano, Eleonora ; Rese, Alexandra ; Baier, Daniel:
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets.
In: Journal of Retailing and Consumer Services. Vol. 38 (2017) . - pp. 81-95.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2017.05.011

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 09 Jun 2017 07:04
Last Modified: 09 Jun 2017 07:04
URI: https://eref.uni-bayreuth.de/id/eprint/37476