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Co-Creation of Brand Meaning : Wenn Red Bull sogar Steinen Flügel verleiht: Die Case Study RB Leipzig aus einer Branding-Perspektive

Title data

Neder, Pablo:
Co-Creation of Brand Meaning : Wenn Red Bull sogar Steinen Flügel verleiht: Die Case Study RB Leipzig aus einer Branding-Perspektive.
2017
Event: SEO-Stammtisch Nürnberg , 06.04.2017 , Nürnberg.
(Conference item: Lecture series , Speech )

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Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 30 Jun 2017 10:35
Last Modified: 30 Jun 2017 10:35
URI: https://eref.uni-bayreuth.de/id/eprint/38226