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Die Kulturikone Richard Wagner als Testimonial der Marke Bayreuth : eine Marketingperspektive

Title data

Germelmann, Claas Christian ; Neder, Pablo:
Die Kulturikone Richard Wagner als Testimonial der Marke Bayreuth : eine Marketingperspektive.
In: Mungen, Anno ; Vazsony, Nicholas ; Hubbert, Julie ; Rentsch, Ivana ; Stollberg, Arne (ed.): Music Theater as Global Culture : Wagner's Legacy Today. - Würzburg : Königshausen & Neumann , 2017 . - pp. 119-128 . - (Thurnauer Schriften zum Musiktheater ; 25 )
ISBN 978-3-8260-5430-3

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Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Faculties
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 07 Aug 2017 08:23
Last Modified: 07 Aug 2017 08:23
URI: https://eref.uni-bayreuth.de/id/eprint/39046