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Kunden wollen was erleben

Title data

Gimpel, Henner ; Sarikaya, Serkan:
Kunden wollen was erleben.
In: Bankmagazin. Vol. 65 (2016) Issue 10 . - pp. 44-45.
ISSN 2192-8770

Official URL: Volltext

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Customer Relationship ManagementNo information

Abstract in another language

Finanzprodukte und -dienstleistungen sind austauschbar. Das wichtigste Unterscheidungsmerkmal ist die Wahrnehmung. Um im Wettbewerb zu bestehen, sollten Geldhäuser daher die Kundenerlebnisse verbessern.

Further data

Item Type: Article in a journal
Refereed: No
Keywords: Customer Experience; Banken; Kundenbeziehung
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Jan 2018 09:35
Last Modified: 07 Mar 2018 11:38
URI: https://eref.uni-bayreuth.de/id/eprint/41576