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Financing Projects through Enterprise Crowdfunding : Understanding the Impact of Proposal Characteristics on Funding Success

Titelangaben

Feldmann, Niels ; Gimpel, Henner:
Financing Projects through Enterprise Crowdfunding : Understanding the Impact of Proposal Characteristics on Funding Success.
2016
Veranstaltung: 24th European Conference on Information Systems (ECIS) , 12.-15.06.2016 , Istanbul, Turkey.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Paper )

Abstract

Crowdfunding is a widespread approach for funding creative projects through an open call for support over the internet. Recently, companies have started to adopt this approach to engage employees into their innovation management processes, calling it enterprise crowdfunding. Employees publish own proposals for innovation projects on an internal crowdfunding site and invest companyendowed money on proposals of others. Although the underlying mechanism remains the same, enterprise crowdfunding exhibits distinct differences to crowdfunding on the internet such as employees investing corporate money rather than their own. With this study, we aim to contribute to a better understanding of funding success in enterprise crowdfunding. For this, we build on data from one of the hitherto largest enterprise crowdfunding implementations run at IBM in 2014. Employees submitted 204 ideas for internal mobile apps and IBM endowed four million US dollars to staff members. We investigate the role of idea and description characteristics for funding success. While idea characteristics such as novelty, relevance and feasibility do not explain proposal success, the degree of elaboration and the extent of follow-on costs do. Description characteristics affect the significant idea characteristics and, thus, indirectly funding success.

Weitere Angaben

Publikationsform: Veranstaltungsbeitrag (Paper)
Begutachteter Beitrag: Ja
Keywords: Enterprise Crowdfunding; Benchmark; Empirical Study; Proposal Description; Idea
Assessment; Innovation; Openness
Institutionen der Universität: Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät > Fachgruppe Betriebswirtschaftslehre
Forschungseinrichtungen
Forschungseinrichtungen > Institute in Verbindung mit der Universität
Forschungseinrichtungen > Institute in Verbindung mit der Universität > Projektgruppe Wirtschaftsinformatik der Fraunhofer FIT
Forschungseinrichtungen > Institute in Verbindung mit der Universität > FIM Kernkompetenzzentrum Finanz- & Informationsmanagement
Fakultäten
Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät
Titel an der UBT entstanden: Nein
Themengebiete aus DDC: 000 Informatik,Informationswissenschaft, allgemeine Werke > 004 Informatik
300 Sozialwissenschaften > 330 Wirtschaft
Eingestellt am: 18 Jan 2018 15:27
Letzte Änderung: 20 Dec 2018 08:14
URI: https://eref.uni-bayreuth.de/id/eprint/41773