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The Optimal Level of CRM IT Investments : An Economic Model and its Application at a Financial Services Provider

Title data

Heidemann, Julia ; Landherr, Andrea ; Klier, Mathias ; Zimmermann, Steffen:
The Optimal Level of CRM IT Investments : An Economic Model and its Application at a Financial Services Provider.
In: Electronic Markets. Vol. 23 (March 2013) Issue 1 . - pp. 73-84.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-012-0096-0

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Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 19 Jan 2018 11:22
Last Modified: 19 Jan 2018 11:22
URI: https://eref.uni-bayreuth.de/id/eprint/41810