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Sustainability-oriented Customer Relationship Management : Current state of research and future research opportunities

Title data

Müller, Anna-Luisa:
Sustainability-oriented Customer Relationship Management : Current state of research and future research opportunities.
In: Management Review Quarterly. Vol. 64 (2014) Issue 4 . - pp. 201-224.
ISSN 2198-1620
DOI: https://doi.org/10.1007/s11301-014-0104-x

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 19 Jan 2018 10:41
Last Modified: 19 Jan 2018 10:41
URI: https://eref.uni-bayreuth.de/id/eprint/41890