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How much to bid in Digital Signage Advertising Auctions?

Title data

Müller, Jörg ; Krüger, Antonio:
How much to bid in Digital Signage Advertising Auctions?
In: Adjunct Proceedings of Pervasive 2007. - Toronto, Canada , 2007

Abstract in another language

In this paper we investigate bidding strategies for auctions that sell advertising space on digital signage. We introduce actionable advertisements, which are advertisements that entice you to take a specific action at a certain location in a specific time window. We introduce auctions for multiple advertising slots and present bidding strategies that take into account the number of faces seen in front of the display, the current time and location, as well as the user profiles of the users in front of the display. We use decision theory to calculate the expected utility of being shown for each advertisement.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Faculties
Faculties > Faculty of Mathematics, Physics und Computer Science
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 16 Jan 2019 08:07
Last Modified: 18 Jan 2019 09:54
URI: https://eref.uni-bayreuth.de/id/eprint/42046