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Creating log files and click streams for advertisements in physical space

Title data

Schmidt, Albrecht ; Alt, Florian ; Holleis, Paul ; Müller, Jörg ; Krüger, Antonio:
Creating log files and click streams for advertisements in physical space.
In: Proceedings of the 10th Ubicomp 2008 adjunct programs. - University of Münster , 2008 . - pp. 28-29

Official URL: Volltext

Abstract in another language

Poster advertisement has a long tradition and is transform-ing rapidly into digital media. In this paper we provide an overview of how sensing can be used to create online and up to date information about potential viewers. We assess what application domains can benefit from continuous monitoring of visitors. As measuring with simple sensors is inherently error prone we suggest the notion of comparative advertising power which compares the number of potential viewers in different locations. We address user acceptance and privacy concerns and show technical mechanism to increase privacy.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII > Lehrstuhl Angewandte Informatik VIII - Univ.-Prof. Dr. Jörg Müller
Faculties
Faculties > Faculty of Mathematics, Physics und Computer Science
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science
Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Lehrstuhl Angewandte Informatik VIII
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works
Date Deposited: 16 Jan 2019 09:55
Last Modified: 12 Jul 2019 09:43
URI: https://eref.uni-bayreuth.de/id/eprint/42053