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Smart Interaction with Consumers : From Co-Creation to Smart Partnership

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Smart Interaction with Consumers : From Co-Creation to Smart Partnership.
ed.: Pantano, Eleonora ; Priporas, Constantinos-Vasilios ; Baier, Daniel
International Journal of Electronic Commerce. Vol. 21 (2017) Issue 4 . - Seiten 449-604
ISSN 1557-9301

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Item Type: Complete issue of a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 02 Feb 2018 11:02
Last Modified: 02 Feb 2018 11:02
URI: https://eref.uni-bayreuth.de/id/eprint/42178