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Coopetition in new product development alliances : advantages and tensions for incremental and radical innovation

Title data

Bouncken, Ricarda B. ; Fredrich, Viktor ; Ritala, Paavo ; Kraus, Sascha:
Coopetition in new product development alliances : advantages and tensions for incremental and radical innovation.
In: British Journal of Management. (2017) .
ISSN 1045-3172
DOI: https://doi.org/10.1111/1467-8551.12213

Abstract in another language

Coopetition (collaboration between competitors) can facilitate product innovation, but there is still debate about how it is suited to radical or incremental innovation. This paper argues that the early and later phases of coopetitive new product development (NPD) pose different benefits and risks for the innovation types. Building on the tensions approach to value creation and appropriation, we develop a series of hypotheses on the role of coopetition
in NPD alliances and focal firm’s innovation output. The hypotheses are tested on a quantitative data set of 1049 NPD alliances in the German medical and machinery sectors.
The results show that, while coopetition is advantageous for incremental innovation in both pre-launch and launch phases, radical innovation benefits from coopetition in the
launch phase only.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 28 Feb 2018 09:35
Last Modified: 28 Feb 2018 09:35
URI: https://eref.uni-bayreuth.de/id/eprint/42410