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Investitionsentscheidungen im Multi-Channel-Customer-Relationship Management

Title data

Buhl, Hans Ulrich ; Kreyer, Nina ; Schroeder, Nina:
Investitionsentscheidungen im Multi-Channel-Customer-Relationship Management.
In: Geyer-Schulz, Andreas (ed.): Informationswirtschaft: ein Sektor mit Zukunft : Symposium 4.-5. September 2003, Wien, Österreich. - Bonn : Ges. für Informatik , 2003 . - pp. 119-143 . - (GI-Edition : Proceedings ; 33 )
ISBN 3-88579-362-8

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 08 Mar 2018 13:17
Last Modified: 08 Mar 2018 13:17
URI: https://eref.uni-bayreuth.de/id/eprint/42581