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Customer Acquisition and Customer Retention in the Financial Services Industry

Title data

Dzienziol, Jochen ; Mellwig, Nicola:
Customer Acquisition and Customer Retention in the Financial Services Industry.
In: Proceedings of the WSEAS Multiconference. Vol. 1 (2002) Issue 1 . - pp. 179-184. - 7 S..
ISSN 1109-2742

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Additional notes: Disscussion Paper WI-108
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Mar 2018 10:36
Last Modified: 09 Mar 2018 10:36
URI: https://eref.uni-bayreuth.de/id/eprint/42631