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Nature And Consequences Of Social Media-Based Anti-Brand Activism Against Sponsors And Investors Of Sport Teams

Title data

Popp, Bastian ; Germelmann, Claas Christian ; Horbel, Chris:
Nature And Consequences Of Social Media-Based Anti-Brand Activism Against Sponsors And Investors Of Sport Teams.
2016
Event: 2016 AMS 19th World Marketing Congress , 20.-22.07.2016 , Paris, France.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-47331-4_182

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Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Extended Abstract (erschienen in: Rossi, Patricia Rossi (Hrsg.): Marketing at the Confluence between Entertainment and Analytics, Springer, Cham, 2016, 901-902
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten > Lehrstuhl Betriebswirtschaftslehre III - Marketing und Konsumentenverhalten - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 20 Mar 2018 09:26
Last Modified: 20 Mar 2018 09:26
URI: https://eref.uni-bayreuth.de/id/eprint/42885