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Body Positive Marketing’s Effects on Social Media Customer Engagement

Title data

Rese, Alexandra ; Baier, Daniel:
Body Positive Marketing’s Effects on Social Media Customer Engagement.
2018
Event: 25nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2018) , 16.-19.07.2018 , Madeira, Portugal.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Apr 2018 09:50
Last Modified: 06 Apr 2018 09:50
URI: https://eref.uni-bayreuth.de/id/eprint/43240