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Relating brand confusion to ad similarities and brand strengths through image data analysis and classification

Title data

Baier, Daniel ; Frost, Sarah:
Relating brand confusion to ad similarities and brand strengths through image data analysis and classification.
In: Advances in Data Analysis and Classification. Vol. 12 (2018) Issue 1 . - pp. 155-171.
ISSN 1862-5355
DOI: https://doi.org/10.1007/s11634-017-0282-1

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Künstliche IntelligenzNo information

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 15 Aug 2018 06:40
Last Modified: 27 Sep 2019 12:37
URI: https://eref.uni-bayreuth.de/id/eprint/45494